Logo Design | Brand architecture | Brochure
What happens when one of India's most trusted business groups ventures into a new vertical ? It leverages the company's rich legacy of trust. When Birla ventured into Real Estate, the client needed a design solution that reflected and celebrated the Group's legacy. This is where I offered a strategic design solution and created 360o branding communication based on their rich legacy.
A logo design that stood for the company's legacy of trust. This core idea was strongly reflected in all the deliverables - right from corporate identity to brochure and website. I further designed the brand architecture for future use of all the diverse properties under the roof of Birla Estate like Birla Centurion and Birla Aurora.